Financial Insight

Boosting deteriorating sales of a company in a flat market

Challenge

To provide financial insight to a divisional business unit experiencing deteriorating sales in a flat market, but with no loss of reported market share.

Solution

Our strategic financial analysis across the whole company identified pricing differentials between divisional business units that were facilitating parallel importing activities. By establishing divisional alignment of pricing and terminating offending customers, we resolved the issue. 

Results 

This move led to a multi-million-pound uplift in the company’s profitability.